Ted Sims

Ted got his insurance license in 2001 and spent his first nine years doing what most agents do — selling part-time, juggling another career, and learning the senior market one kitchen table at a time. He worked across every major product category: Medicare Supplement, Medicare Advantage, Hospital Indemnity, Cancer & Critical Illness, DVH, Final Expense, and Short-Term Care.

In 2010, everything changed. Ted made the decision to go all-in — he left his other income behind and committed to building a senior market insurance agency as his sole source of income. He founded Senior Insurance Marketing Services (SIMS), went independent, multi-carrier, and bet everything on his ability to build a real book of business from the ground up.

That bet paid off — but not without hard lessons. Fifteen-plus years of running his own agency taught him things no training manual covers: how to survive a bad AEP, how to pick the right IMO (and when to walk away from the wrong one), how to build a renewal block that actually sustains you, and how to keep growing when the industry shifts under your feet.

Those lessons are the backbone of everything on this site. They're the reason he wrote Medigap 2026 (available on Amazon), and they're the driving force behind How to Build Your Senior Market Insurance Agency — The Complete Blueprint and Field Guide, which is currently in progress. Ted's goal is simple: share what he learned the hard way, so other agents don't have to figure it out alone.

Between the books, the free resources on this site, and the roadmap he's building here at Senior Agent Academy, every piece of content comes from real experience — not theory. He is independent, multi-carrier, and based in Canton, Georgia.